Business Responds to AIDS/Labor Responds to AIDS

Business Responds to AIDS/Labor Responds to AIDS

STOP AIDS: It’s Everyone’s Business is modeled after the Centers for Disease Control and Prevention’s Business Responds to AIDS/Labor Responds to AIDS (BRTA/LRTA) program.  BRTA/LRTA programs help businesses and labor organizations respond to AIDS in the workplace and the community. These programs are based on building partnerships among businesses, labor unions, health departments, community-based organizations and government agencies to promote the development of comprehensive HIV/AIDS programs. The BRTA/LRTA program is comprised of five components: workplace policy development, supervisor/labor leader training, employee education, family education, and community involvement. STOP AIDS: It’s Everyone’s Business incorporates all five components to engage businesses across the state to join in the fight to STOP the spread of HIV/AIDS. It is a recognized fact that community business leaders and businesses have tremendous influence within their communities. BRTA/LRTA allows health departments to utilize these relationships in their HIV prevention efforts.

In 2007, the Miami-Dade County Health Department (MDCHD) Office of HIV/AIDS implemented the “STOPPING AIDS is Everyone’s Business” campaign. The yearlong campaign was part of the Centers for Disease Control and Prevention (CDC), Business Responds to AIDS/Labor Responds to AIDS (BRTA/LRTA) program. Miami-Dade County was one of six cities that participated in local Business/Labor Responds to AIDS projects. Merchants were asked to do the following:

  • Display and distribute free HIV/AIDS point-of-purchase materials to customers
  • Discuss HIV/AIDS awareness with employees, customers, and peer
  • Encourage other neighborhood businesses to share HIV prevention information with their employees, customers, and peers

The campaign was very successful within targeted neighborhoods throughout Miami-Dade County. STOP AIDS: It’s Everyone’s Business models the project launched by MDCHD throughout Florida.  The goals of the project include:

  • Increase community awareness about the impact of HIV/AIDS
  • Motivate residents in high prevalence neighborhoods to get tested and seek prevention treatment and care services
  • Increase the number of persons who know their HIV status and are linked to appropriate prevention and care services