Business Responds to AIDS/Labor Responds to AIDS
BRTA programs mobilize businesses and labor organizations to respond to HIV/AIDS in the workplace and the community with subtle, noninvasive approaches to raise awareness, promote services, and break down stigma. BRTA is a very easy program to implement within your community. Once a partnership has been established the HIV-AIDS, Prevention Program can provide a variety of branded materials to support the program. Businesses are asked to make a one-year commitment to keep the project logo and materials visible at their businesses. They can choose to be involved in three ways: endorsement, support or participation. Through their participation, businesses will agree to display the BRTA logo and printed materials; distribute project and point-of-purchase materials; and talk with customers and employees about HIV/AIDS.
The goals of the project include:
- Increase community awareness about the impact of HIV/AIDS
- Motivate residents in high prevalence neighborhoods to get tested and seek prevention treatment and care services
- Increase the number of persons who know their HIV status and are linked to appropriate prevention and care services