The Southeastern Conference (SEC) is the college athletics conference associated with universities in 11 states, including the state of Florida. Every SEC university is located in a state that the Ending the HIV Epidemic: A Plan for America (EHE) national campaign designates as a Phase I priority prevention state.

The SEC has teamed up with a Florida Keys BRTA initiative to defeat HIV Stigma and promote HIV Awareness to college students and college sports fans during National Youth HIV Awareness Day. The SEC has the largest social media following of all college athletics conferences so HIV prevention messages through SEC social media channels will make an impact on college students, their family and friends, and sports fans across the nation.